publisherNetworkReport

YMD

Specifies the year, month, and day for data aggregation (YYYY-MM-DD); daily data is available for the past 15 months (UTC)

HOUR

Indicates the hour of the day in UTC for granular reporting; hourly data is available starting from 00:00 (UTC) yesterday

PUBLISHER_ID

Unique identifier for the publisher entity; this is the sellers.json identifier

PUBLISHER_NAME

The descriptive name of the publisher

DOMAIN

The web domain, mobile app bundle ID, or CTV app bundle ID where the ad was served

PLACEMENT_ID

A unique ID for the specific ad placement

PLACEMENT_NAME

The name of the specific ad placement

COUNTRY_NAME

The geographic country where the ad request originated

CREATIVE_ASSET_ID

A unique ID for the specific creative asset used in an ad

CREATIVE_CATEGORY

Classification of the ad's content, based on IAB Tech Lab standards

DEVICE_TYPE

The category of device (e.g., CTV, Desktop, Mobile, Tablet)

DEVICE_SUBTYPE

More specific classification of the device type

DEVICE_VENDOR

The manufacturer of the device

APP_NAME

The name of the CTV or mobile application where the ad appeared

OS

The operating system running on the device

BROWSER

The browser used by the consumer

TRANSACTION_TYPE

Describes the exchange transaction; if Deal is 'Private Marketplace', then 'PMP', if Fill Type is 'Ad Server', then 'Direct Sold', otherwise, 'Open Exchange'

DEAL_CODE

Specific code (e.g. tlx-*) for a deal

DEAL_NAME

Descriptive name for a deal

BUYER_MEMBER

The demand platform (DSP) representing the buyer of the ad opportunity

BRAND

The brand advertised in the creative

FORMAT

TripleLift ad format name

SUPPLY_SOURCE

Describes the supply integration (Direct, Prebid, etc) with TripleLift

SUPPLY_TYPE

Describes whether the supply was web or app

PARENT_BRAND_NAME

The company that owns the brand; may be the same as brand

BRAND_DOMAIN

The adomain declared in the bid response, typically the primary website associated with the brand

APP_BUNDLE_ID

Unique identifier for a mobile or CTV application

DSP_SEAT

Identifier for the demand-side platform seat

EXTERNAL_CREATIVE_ID

Identifier for the demand-side creative

AD_REQUESTS

The total number of requests made for an ad to be served (fka Impressions)

RENDERED

The total number of ad requests that resulted in an ad being shown

FILL_RATE

Percentage of ad requests that resulted in a rendered ad (Rendered / Ad Requests)

PAYABLE

The total number of ad requests that resulted in a payable event

REVENUE

Net seller revenue

CLICKS

The number of times consumers interacted with the ad by clicking

• For proprietary TripleLift formats: If an ad uses a custom, TripleLift format—like a custom native ad—TripleLift handles the ad rendering. This allows us to capture the click directly when a user interacts with the ad.
• For non-proprietary formats: For all other formats, we rely on the buyer to implement a click macro. In this case, the demand platform implements a click macro and we then populate this macro, enabling us to track and report click activity.

CTR

Click-through rate, (Clicks / Rendered)

CPM

Cost per mille, the net seller revenue per thousand payable events

MOUSEOVERS

The number of times a consumer's mouse hovered over an ad

MOUSEOVER_RATE

Creative mouseover rate, (Mouseovers / Rendered)

VIDEO_Q1

Percentage of video plays reaching the first quartile

VIDEO_Q2

Percentage of video plays reaching the second quartile (50%)

VIDEO_Q3

Percentage of video plays reaching the third quartile

VIDEO_2S

Count of video plays that lasted at least 2 seconds

VIDEO_3S

Count of video plays that lasted at least 3 seconds

VIDEO_5S

Count of video plays that lasted at least 5 seconds

VIDEO_10S

Count of video plays that lasted at least 10 seconds

VIDEO_STARTS

The number of times a video ad began playing

VSR

Video Start Rate, (Video Starts / Rendered)

VIDEO_COMPLETIONS

The number of times a video ad played to its end

VCR

Video Completion Rate, (Video Completions / Video Starts)