2026-06-01

by Emera Trujillo

Added support to the publisherNetworkReport and ctvPublisherNetworkReport query endpoints for the following:

  • SECTOR, The geographic sector or continent where the ad request originated
  • REGION, Geographic subdivisions (e.g. province, state) defined by the International Organization of Standardization (ISO 3166-2)
  • JOUNCE_CLASSIFICIATION, A supply path’s quality label defined by Jounce
  • CPC, Cost per click (Revenue / Clicks)

Also, added support to the ctvPublisherNetworkReport query endpoint for the following:

  • DMA, the Designated Market Area (DMA), from the ad request
  • SSAI_VENDOR, Technology provider that facilitates "ad stitching," server-side rather than client-side, to merge video content with ads into a continuous stream.
  • TL_WINS, the number of ad requests that resulted in a won auction with TripleLift (prior to the publisher auction)

2026-05-18

by Emera Trujillo

Added support to the ctvPublisherNetworkReport query endpoint for the following:

  • APP_DEVELOPER_DOMAIN, The official website of the app developer
  • DIRECT_PAYMENT, indicating when TripleLift pays the publisher directly (TRUE); when FALSE, TripleLift does not act as the clearing house and Google will pay the seller directly
  • EXTERNAL_CREATIVE_ID, Identifier for the demand-side creative

2026-03-31

by Emera Trujillo

Added support to the publisherNetworkReport query endpoint for the following:

  • DIRECT_PAYMENT, indicating when TripleLift pays the publisher directly (TRUE); when FALSE, TripleLift does not act as the clearing house and Google will pay the seller directly.

2026-03-16

by Emera Trujillo

Added support to the publisherNetworkReport query endpoint for the following:

  • DMA, the Designated Market Area (DMA), from the ad request
  • TL_WINS, the number of ad requests that resulted in a won auction with TripleLift (prior to the publisher auction)

2026-01-12

by Emera Trujillo

Added support to the publisherNetworkReport and ctvPublisherNetworkReport query endpoints for the following:

  • CREATIVE_DURATION, as declared by the buyer or creative source and expressed in seconds
  • DEAL_TYPE, indicating the type of deal (e.g. Programmatic Guaranteed, PMP, etc.) and null when an Open Exchange transaction
  • WINS, the number of ad requests that result in a won auction with the publisher
  • RENDER_RATE, a formula indicating the percent of ad requests that result in a won auction with the publisher (RENDERED / WINS)

2025-11-13

by Emera Trujillo
  • We updated the dimension for dsp_seat_id to dsp_seat, which identifies the buyer's seat ID as declared in the bid response, in both the publisherNetworkReport and ctvPublisherNetworkReport query endpoints. Previously, the dimension would fail when used as a IdFilter, as the data type for buyer seat IDs is a string, not an integer. This fix resolves the data type issues and dsp_seat will be used as the dimension name and NameFilter.

2025-08-12

by Akash Magarade
  • Added support to the publisherNetworkReport query endpoints for external_creative_id dimension, which indicates the crid (string) or creative ID, included in a bid response from a buyer

2025-06-04

by Emera Trujillo
  • Added support to the ctvPublisherNetworkReport query endpoints for dsp_seat_id dimension, which identifies the buyer's seat ID as declared in the bid response

2025-05-26

by Emera Trujillo
  • Added support to the publisherNetworkReport query endpoints for dsp_seat_id dimension, which identifies the buyer's seat ID as declared in the bid response

2025-04-23

by Emera Trujillo
  • Added support to the ctvPublisherNetworkReport query endpoints for cue eligible formats dimension, which identifies ad format(s) eligible to be served in a CTV app